Enabling early stage BAME businesses

Supporting them from Idea stage to launch

Videos coming soon!

Driven by Lean UX,
design thinking & Agile

A right mix of UXD, product & engineering

What will enable you to take the right steps?

Deep dives with industry experts and workshops to get you up to speed

Idea assessment

Identify the idea,
assess & start customer development

Gap identification

Customer pain points and understanding scale

Business models

Using lean canvas and understanding business models

Goals & metrics

Translate vision into goals, identifying metrics that matter

Design thinking

Design thinking approach to solving customer problems

Product development

Building whats valuable to users, customers and the business

Marketing & branding

Brand positioning targeted at
the right segments

Building the team

Build the A-team setting culture and organisational structure from day 1

Financials & Fundraising

Unit economics, What matters to investors - valuation, fundraising strategy & dilution

Doing it the right way

Every dollar spent on UX brings in between $2 and $100 dollars in return - Fast Company


Who is your customer and will the
customer buy in to your idea?


What needs to be done to make
the customer use your product?

Ideate & prototype

What can you test with the customer and gather insights and feedback to build a successful product?

Launch & traction

Who will pay for your product and
how can you attract more of them?

Enabling people to become more confident by providing digital skills and making them more digitally included

Registered Office
StartNow CIC, Office 600
182-184 High Street North, East Ham, London E6 2JA
Private company limited by guarantee without share capital
Community Interest Company (CIC) No. 13006016
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